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Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

Oct 15, 2021

Steve Chasen, VP of Trade Marketing at Campari America, helped execute one of the most successful on-premise brand-building campaigns in history: that of the Aperol spritz. Linden Pride, Co-Founder & President of Dante NYC, is the proprietor of Caffe Dante, which was named the "World’s Best Bar" in 2019 and played...


Sep 21, 2021

Pinterest is a powerful platform for occasion-based marketing. Kym Lewis, their Partnership Manager for beverages, and Tina Pukonen, their Global Head of Vertical Strategy & Marketing, share their best practices for building an occasion-based marketing strategy, on Pinterest and beyond.


Sep 1, 2021

We started our conversation expecting to talk about the news, but so much of the news has been dominated by major beverage companies shaking up their portfolio. Whether it was Molson Coors shutting down 11 brands, Coca-Cola cutting its portfolio in half, PepsiCo selling its juice brands for USD 3bn or Boston Beer...


Aug 12, 2021

Chris Swonger, CEO of Distilled Spirits Council of the United States and Responsibility.org, and David Ozgo, their Chief Economist, talk about regulations, tariffs, and the overall well-being of the US spirits...


Jul 14, 2021

They warned us about the return of inflation during their last appearance on Liquid Assets. Now, six months later, we welcome back the Rabobank economic duo, Jane Foley and Christian Lawrence to discuss this pesky inflation situation and dive deep into how the beverage industry is dealing with upstream price spikes and...