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Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

Jul 31, 2026

New drinks aplenty and trends always changing.
Exploring culture, with the drinks we are raising.
Asking a stranger, “Why did you order that thing?”
These are a few of my favorite [drink] things.

Friends at a conference with gossip worth sharing.
Newsletters, dailies, and podcasts worth airing.
Together let’s ask...


Jul 14, 2026

Sarah Barrett, Managing Editor at Wine & Spirits Daily, and Chris Shepard, Senior Editor at Beer Marketer’s Insights, join us to debate the most impactful stories of the year so far.

 

Have a question, qualm, or story to tell? Reach out via email: Bourcard.Nesin@Rabobank.com

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Jun 25, 2026

For more than a year, alcohol sales in the on-premise (restaurants, bars, stadiums, and hotels) have outperformed sales in the off-premise (grocery, convenience, and liquor stores). On the surface, this trend contradicts many of our explanations for the industry’s struggles. If people are broke, why are they spending...


Jun 10, 2026

Around 25% of US spirits sales move through control states, but how do they work? How are they different from open states, and what can suppliers do to improve their performance in these markets? In this episode we speak to leadership at the National Alcohol Beverage Control Association (NABCA) about how...


May 27, 2026

US inflation in April reached its highest level in three years, driven in part by the war in Iran. The volume of oil flows affected by the conflict is three times larger than the disruption caused by the Russian invasion of Ukraine, yet many firms – especially in the US – don't seem too concerned. According to our...