Mar 23, 2021
For Matt Dukes and Rachel Vodofsky, it wasn’t enough to build
one successful digitally native brand. They built two! Leveraging
learnings and consumer insights from their wine-tasting
subscription service, Vinebox, they were able to successfully build
a stand-alone sister brand, Usual. On this episode, Rachel and Matt
explain what it takes to build a sustainable direct-to-consumer
business, create value for consumers, and perhaps even
revolutionize your brand development pipeline.
For more, check out our latest reports on direct-to-consumer strategy:
Are You Doing Direct-to-Consumer All Wrong?
Community Commerce: A New Model for Beverages (for Rabobank clients only)