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Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

Aug 22, 2018

The price of mainstream beer has been falling for decades, and consumers increasingly see brands like Bud Light and Coors Light as value brands. As these iconic brews decline (in price and volume), they leave a USD 7 billion hole in the US beer market. At the moment, this mutli-billion dollar whitespace is being filled...