Nov 20, 2023
Bourbon has been booming for years, but
that growth was preceded by a half century of hardship, hard work,
and good luck that laid the groundwork for the soaring category we
see today. Heaven Hill’s Max Shapira and Kate Latts lived through
the good times and the bad. We tap that experience to understand
the winding path that has led American whiskey to its current
zenith and what more recent trends could mean for the future of
this “distinctively” American spirit.
Rabobank clients can sign up for our research via this link:
Research.Rabobank.com
Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services.