Sep 25, 2025
Southern Glazer’s Wine & Spirits is the largest alcohol
wholesaler in the United States. We caught up with Mark Chaplin,
John Wittig, and David Chaplin, three of Sourthern’s senior
executives, to discuss the toughest issues facing alcohol
distribution in 2025 and increasing pressure to become a total
beverage distributor.
Note: This episode was recorded only a few days prior to Southern’s
acquisition of AB InBev’s wholly owned New York City distribution
operations. In the coming weeks, we will have the Southern team
back on the show to discuss that transaction.
Catch up on our additional coverage of route-to-market strategy:
REPORT: National alignment: How US wine and spirits brands can get the most out of their wholesaler
PODCAST: How to negotiate a
better distribution agreement
PODCAST: What is driving
wholesaler consolidation?
PODCAST: Do wine and spirits wholesalers need to be more like beer distributors?
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