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Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

Feb 26, 2019

This week, we welcome two guests from Chicago-based startup Provi to discuss ways in which e-commerce could change the distribution of alcohol. Open e-commerce platforms like Amazon have reshaped the consumer shopping experience, but the concept of an open marketplace like Provi is new in the USD 160bn world of beverage alcohol distribution. Provi VP Nathan Mansperger and Founder & CEO Taylor Katzmann help us explore how the broader shift towards digitization could impact marketing, data, and day-to-day operations in the three-tier system.