Preview Mode Links will not work in preview mode

Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

  1. All Episodes
  2. How To Take Your E-commerce Marketing to the Next Level, featuring Constellation Brands

How To Take Your E-commerce Marketing to the Next Level, featuring Constellation Brands

Apr 26, 2022

Constellation Brands’ Vice President of E-commerce, Wayne Duan, returns alongside Sara Master, Constellation Brands’ Senior Director of E-commerce Marketing & Digital Shelf, to discuss how alcohol brands can take their e-commerce marketing to the next level. In this episode, we discuss:
  • The importance of digital content and how brands can maximize the impact of the digital shelf
  • The evolution and growing importance of performance marketing and retail media
  • How category advisory and captaincy are evolving in the digital world
Additional Resources:
To access Rabobank’s 2022 Alcohol E-commerce Playbook, click here.
Rabobank clients can sign up for our research via this link: Research.Rabobank.com