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Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

Jun 17, 2020

Historically, companies could choose between two things: making lots of money or making the world a better place. Our guest, a leading voice in the world of marketing for over two decades, would argue that the opposite is true. If you want your business to do well, then you've got to do good – not just talk about it. We are seeing an example of this play out in real time. People around the world are pushing back against systemic racism. Consumers are demanding companies and brands do more than show solidarity; they are demanding action. Our guest, Ian Schafer, is an entrepreneur and former digital marketing executive who worked on campaigns for companies like PepsiCo, Diageo, Nestlé, and Unilever. His latest venture, Kindred, leverages live events (both digital and in-person) to galvanize purpose-led business transformation around the world. In this episode, Ian explains why purpose and accountability are so integral to the future of brand building and so much more.