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Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

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New dietary guidelines, endless CEO turnover, wholesale upheaval, and the growing threat of GLP-1 usage

Jan 26, 2026

In this episode, we're joined by analyst Francois Sonneville and relationship manager Jonathan Magel to discuss the biggest news stories from the past 30 days, including:

  1. The US issues new dietary guidelines for alcohol consumption. Will it impact consumption or regulatory pressure?
  2. The CEO of Heineken will be stepping...

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