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Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

Dec 21, 2018

Fausto Zapata is Co-Founder and CEO of El Silencio- one of the largest and fastest-growing ultra-premium mezcal brands in the United States. Since starting the brand in 2013, Fausto and his team of master storytellers have overcome fierce competition by using innovative, experiential marketing campaigns, infused...


Dec 4, 2018

The beverage market is more crowded and fragmented than ever, and building a long term relationship with consumers can feel, well, impossible. In this episode we explore two companies that beat the competition and built a dedicated consumer base doing something innovative: let people buy-in to their business… literally.


Nov 15, 2018

Despite producing 80% of the world’s coffee, smallholder coffee farmers are struggling to survive. Smallholders are key to coffee sustainability and a core component of the third wave coffee movement and premiumization. How can the industry help smallholders improve yields and coffee quality? And then how does that...


Oct 11, 2018

What’s going on in the beverage world? Our coffee comes in a can, our seltzer is spiked, and our beer is aged in whiskey barrels. Consumers are fervently demanding more products that blur category lines. If beverage companies want a piece of the pie, they need to re-evaluate their historical product portfolio,...


Sep 12, 2018

In part two of our recording with Wayne Duan, VP of ecommerce with Constellation Brands, we dive head-first into the deep-end of digital strategy. What is search engine optimization and how can beverage companies make SEO work for them? How can small organizations thrive in a world of big data? And how can...