Feb 13, 2023
At Liquid Assets, we take pride in avoiding “how-I-built-this”
stories. But once in a while, a brand comes along whose path to
success is so unique, so unexpected, that the best and most
insightful question you can ask is: “How?” Beatbox Beverages is one
of those companies. Cofounders Aimy Steadman (COO) and Brad Shultz
(CMO) share the origins of the brand, how they stay connected to
young 21+ consumers, how they leverage beer distributors to get
more attention and find the right accounts, and why they talk
sustainability to the trade and not consumers.