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Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

Apr 24, 2019

CBD is the most exciting and perhaps controversial new ingredient in decades. Despite a government crackdown on illegal sales, consumers are clamoring for CBD-infused products. On this week’s episode, we explore what is driving demand for CBD, and we lay out the best- and worst-case scenarios for the development...


Mar 25, 2019

Nimble, fast-to-market, passionate, and ready to drive positive change, startups are disrupting every aspect of the food & beverage industry. Small companies represent an endless resource for innovative ideas that can help established brands adopt new technology and reconnect with consumers. The question is not...


Feb 26, 2019

This week, we welcome two guests from Chicago-based startup Provi to discuss ways in which e-commerce could change the distribution of alcohol. Open e-commerce platforms like Amazon have reshaped the consumer shopping experience, but the concept of an open marketplace like Provi is new in the USD 160bn world of beverage...


Feb 5, 2019

The Wall Street Journal’s beverage reporter, Jennifer Maloney, helps the Rabobank team unpack a busy 2018 and predict the most important trends for 2019. In this fiery episode, everyone gets to choose one major story from 2018... then the group debate how it will impact the future of the beverage industry. At the end...


Jan 17, 2019

Ready-to-drink coffee has changed the way coffee companies can connect with consumers. Rather than brewing at home and waiting in line at a coffee shop, people can now buy coffee the same way they buy soda or energy drinks, unlocking enormous growth opportunities for the industry. The US RTD coffee market is worth...